On our own account
For 24 years, the July/August double issue of our magazine has contained the advertising copy test. This year again.
A questionnaire is enclosed with the magazine, with which all advertisements and inserts from the format 1/2 page upwards are graded by our readers according to the following criteria.
- Information content
- Activation level
While our readers grade your advertising, the dwell time is of course increased accordingly. You receive a comprehensive evaluation tape not only with your results, but also with the ratings of the other ads. This gives your market research good opportunities for comparison with regard to the advertising impact of the various motifs.
Certificates will be awarded again in the following 3 categories – places 1 to 3 per category.
- 1/2 pages
- 1/1 pages
- Special formats (cover page package, junior pages, double pages, bound inserts and supplements)
Last but not least, this issue gives you the opportunity to showcase the products you originally wanted to present at the CMS.
Deadline for ad placement: 5th of July 2021.
Publication date: 19th of July 2021